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		<title>The Ethics of Virality</title>
		<link>http://blog.kwippy.com/2008/07/27/the-ethics-of-virality/</link>
		<comments>http://blog.kwippy.com/2008/07/27/the-ethics-of-virality/#comments</comments>
		<pubDate>Sun, 27 Jul 2008 10:24:23 +0000</pubDate>
		<dc:creator>mayank</dc:creator>
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		<description><![CDATA[Being viral is one of the most crucial aspects of a site and its &#8220;Viral Coefficient&#8221; amongst other things will decide whether the site grows exponentially and becomes a success or is lost in oblivion. Metrics like &#8220;Viral Coefficient&#8221; try to measure, for each new user how many friends he/she brings along to the site [...]


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