Being viral is one of the most crucial aspects of a site and its “Viral Coefficient” amongst other things will decide whether the site grows exponentially and becomes a success or is lost in oblivion. Metrics like “Viral Coefficient” try to measure, for each new user how many friends he/she brings along to the site and are based on the premise that
“a user can invite his/her friends to the site”.

Virality and Spamming in the context of web have always been used and abused. Virality for one can easily be spamming for another. All of us have had bitter experiences of being spammed in one way or another and just like everybody else, we too hate spam and spammers alike. If you think about it there’s actually a very thin line between the two and the line is “Ethics”. We take the ethics mentioned below extremely seriously, keep a close eye on usage patterns, review things regularly and take swift action in case of any complaints.

Virality Ethics:
1) Nothing happens without user’s knowledge and consent.
2) Explicitly communicate to the user what he/she is trying to do and what using the feature implies.
3) Don’t trick the user by means of interface or vague communication into using invite features.

When we extended the invite functionality and implemented the “Twitter-Invite” functionality little did we know that a unique way to invite friends from Twitter by sending them direct messages would come in the limelight for wrong reasons. However we are not saying that everything was right about the feature but thanks to your feedback we’ve tweaked it and are open to suggestions to improve it further to make it more effective and less intrusive. So now you will get only one kwippy invite DM at most and the onus for that invite is on the person who invited you and not on the site.
If you think there’s something else we need to add/modify to the invite system we are all ears.

We regret the inconvenience caused to those who had their inboxes flooded, got invites delivered to them at odd hours and even worse had to pay sms charges. We didn’t intend to spam you at all so please don’t hold any grudges and excuse us for what happened.

I’ll repeat we are extremely receptive to your feedback/suggestions, give it a try for yourself and we’ll surprise you

Hope there’s no love lost. Happy Kwipping !!

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